As a service provider, I am pretty sure that one of your goals in offering consulting services is to make enough money so you can sustain your business, enjoy a better life, be able to buy the things that you need, and later on, enjoy financial freedom. This is the reason why I suggest that you consider raising your consulting fees. This will surely take you a couple of steps closer to your goal. However, be very careful when doing this. Ensure that you only take calculated steps and risks so you can be assured that this will not affect your business in a negative way.
Here’s how you can easily raise your consulting fees:
First thing to do is to make sure that your customers are loyal to you. You need to find out if your customers are willing to stick it out with you even if you choose to increase your consulting fees. You can do this by conducting surveys and by interviewing at least 30% of your customer base.
Position yourself as an expert and the best in your chosen niche. Just like any typical buyer, your prospective customers will surely not mind spending more money on your services if they know that they’re doing business with someone who is considered the best. So, position yourself as the most knowledgeable in your niche. You can do this by continuously showcasing your knowledge using content-based marketing solutions. It will also help if you host teleseminars and if you offer free consulting sessions. Don’t forget to ask your previous customers to leave positive feedback on your website and get authorities in your chosen niche to endorse you.
Build a good reputation online. Building an excellent image in the online arena is time-consuming and overwhelming but this is one thing that you can do to be able to increase your tag prices without losing your customers. Start by making sure that all the people you’ve done business with are 100% happy with your services. Offer them more than their money’s worth and always offer further assistance. Calling them up after your transaction and asking if there’s something that you can do to enhance their working experience with you will surely make a lot of difference. Do this all the time and you’ll slowly be known as someone who means business in making your customers happy. Believe me, your efforts will pay off in no time at all.
Offer improved version of your services. Your customers will surely welcome the price change with open arms if you offer them improved version of your consulting services. What I suggest is that you offer free products and other services. For example, you can give your customers access to valuable resources where they can find the most appropriate solutions to the common problems that they face. You can also offer additional consulting sessions or freebies like ebooks. These people will surely appreciate you more for doing so.